Onside Consulting fills soccer coaching businesses with new players: clubs, academies, soccer schools and private coaches in 7+ countries. It started on the pitch, not in a boardroom, and it grows soccer coaching businesses and nothing else.
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We have. Onside was built by someone who has sat in every seat our clients sit in, and it only works with soccer coaching businesses. That focus is why the system fits a coach's week.
Coaches are excellent at coaching. They are stretched thin on marketing and admin. They want more players without becoming marketers.
So we built a system that handles it. Ads in front of the right local parents, automated booking that turns their interest into sessions, and a Player Pipeline that runs while you are on the pitch. See what it has done for our clients.
Magnus came up in the game. He moved through clubs, academies and private coaching. He has sat in every seat our coaches sit in today, so he knows what running a coaching business actually feels like.
He launched FirstTouch, an Instagram page posting highlights of young Australian players. Academies and coaches soon paid to get in front of that audience. First lesson learned: attention is the asset.
At 18 he stepped inside Nardo, a Sydney teamwear brand rewriting the category. Its founder Beau, the man behind Geedup, Australia's biggest streetwear label, taught him marketing properly. Nardo also kept him close to the clubs and academies he would later serve.
He put both halves together, the game and the marketing, and started working for free with academy owners he knew. The results spoke for themselves. That is the moment Onside Consulting was born.
Marketing operator. Magnus saw coaches pouring their lives into sessions while struggling to fill their programs, and he knew exactly how to fix it.
He has worked inside some of Australia's sharpest marketing operations. He has coached. He has built audiences from scratch. He built Onside to put every one of those skills to work for the coaches who need them most.
He started Onside in 2025. Today it runs Player Pipeline systems for coaching businesses across 7+ countries. That is a view into the sport almost nobody else gets.
It started in Sydney. Then the US, where it worked even better. Then London. Then Canada. Today we work with coaches across the world.
Coaches in Australia, the United States, Canada, Singapore, England, Wales and the UAE
Working with coaching businesses across 7+ countries, we see patterns nobody else can, because nobody else has the view.
Most coaches work full-time hours while juggling another job, and earn less than part-time pay for it. Help a coach reach more players and you fix both sides: better development for the player, a real living for the coach.
One call. We look at your numbers and show you what we would do.
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