Onside Calculator

Run Your Numbers

Plug in a few numbers and see what one player is really worth — then what the Onside system could bring you for every dollar you put into ads. Takes about 60 seconds.

Player value. What one player is worth to you over their whole time training.

Growth engine. What our system turns your ad spend into — leads, trials, customers.

The return. What you get back for every $1 you spend on ads.

See an iTap or hover any of these for a plain-English explanation. next to a number? Tap it to find out what it means.

Step 1

What's One Player Worth?

Think back over a set period. Tell us how many players you had then, how many of those have since stopped, and what one pays you a month. We'll do the rest.

Look back over the last… Players you had back then iRoughly how many paying players you had at the start of that period. A close guess is fine. How many of those have left iOut of just those players, how many have stopped training with you since. Don't count new players you've gained — that's the trick to getting churn right. Average monthly fee ($) iWhat one player pays you in a normal month.

Players quit / month iHow fast players leave. If 1 in 20 quit each month, that's 5%. Lower is better. —

A player stays iHow long the average player keeps training with you and paying, start to finish. —

One player is worth iLifetime Value (LTV): all the money one player pays you from their first session to their last — not just one month. —

We turn “how many left” into a monthly quit rate, then into how long a player stays — then multiply by their fee.

Step 2

Your Growth Engine

Enter what you'd spend on ads each month. We run it through the Onside benchmark — the minimum results our system is built to deliver.

Monthly ad spend ($)

The Onside system delivers at least:

Cost per lead iWhat it costs in ads to get one interested person — a “lead.” Lower means more leads for your money. $5

Booking rate iOut of people who show interest, how many book a free trial session. 30%

Show rate iOut of those who book a trial, how many actually turn up. 90%

Close rate iOut of those who turn up, how many sign up and become paying players. 30%

Leads—

Trials booked—

Showed up—

New players / mo—

Cost per player iWhat you spend on ads to win one new paying player (CAC). —

The Verdict

Your Return On Ad Spend

This is the whole game: what one player is worth vs what it costs to win them. 4:1 means every $1 in ads brings back $4 in lifetime value.

Your LTV : CAC with Onside iLifetime value of a player divided by what it costs to get one. Higher is better — anything above 3:1 is strong. — Fill in steps 1 & 2

New players a month —

New recurring revenue / mo iNew players each month multiplied by their monthly fee — money that keeps coming in. —

Lifetime value created / mo iNew players each month multiplied by what each is worth over their lifetime. Paid out over the years they stay. —

Book Your Call

These are projections from your inputs using our benchmark minimums — not a promise. Real numbers move with your offer and market.