Ryley, Krafty Elite
Ryley played six years as a pro: Orlando City B, Oklahoma City Energy, Richmond Kickers and Chattanooga Red Wolves, plus the US U19 national team. Now he coaches boys and girls aged 7 and up, in private and group sessions, across Roseville, Rocklin, Granite Bay, Folsom and Sacramento.
His sessions are fast and competitive. Parents find him because another parent told them about him. That works, but nobody can plan a month around it.
He had never run an ad
In his own words: "This is my first time doing it, running ads in general." He had tried different ways to market the business. None of them were a system.
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No ads, ever. Every new family came from someone telling someone.
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A crowded area. At least five good trainers work near him. Four of them are his best friends.
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No way to grow on purpose. More families meant waiting for more parents to talk.
What we built
We started with one offer a parent can say yes to fast. A Thanksgiving camp: three mornings, 23 to 25 November, for boys and girls born 2013 to 2019. Ryley coaches it with Profe Gio, who played pro in Mexico for Club América, Venados and Saltillo. $175 early bird, $200 after.
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A camp page on his own website. A parent saves a spot, adds their player and pays in about a minute. The money goes straight into his Stripe account.
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Follow-up that runs on its own. A parent who starts the form and stops gets a text and an email to finish it.
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Five ads, tested against each other. The budget follows whichever ads sell spots.
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Every click counts later. Parents who visit the page and don't buy go on a list that sees the camp again before it fills.
If they click on the ad and they don't end up signing up, they'll see that ad again. That's very cool in my eyes.
The first registration cost $7.50
The ads went live on 24 September at $10 a day. The next morning a parent paid $175. We had spent $7.50.
Two registrations came in at about $10 each, so we moved the budget to $20 a day. On 2 October, three parents paid in a single day at $5.63 each.
20 days in: 9 paid registrations, $1,575 collected and $359 spent. That's about $40 a registration and 4.4 times the ad spend back, before a single camp session has been coached.
Every number on this page is what Meta credits to the ads, up to 13 October 2026. Parents who saw an ad and paid later, on another device or after a text, are not in it.
