Luccas Pereira, NXTPRO Football
Luccas runs individual and small-group technical development in Southern Sydney, alongside a player's club training. It is the detail club sessions never have time for: first touch, positioning, reading the game.
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14 years coaching and a B Licence.
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Close to 1,000 players developed by a coach who played for Brazil at U17 level himself.
A brand new program with nobody in it
Launching a new session is the hardest thing a coach does. There is no roster to draw from, no waiting list, and an empty court on the night costs the same as a full one.
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No existing players to move across. A brand new futsal program, never run before.
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A fixed date to fill. One session, one night, and whoever was not booked by then was not coming.
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Word of mouth is too slow for a launch. It works on a program that already exists.
How it filled in a day
Facebook and Instagram ads to the right parents, then a system that turned interest into a confirmed booking without Luccas touching it.
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Parents within 10km of the court. Not the wrong side of the city, where a booking never turns up.
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Parents whose child already plays. Qualified on age in the ad's own form, so the wrong age group never reached his calendar.
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Several different ads, not one. Spend moved to the ones parents were actually clicking.
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Booked automatically. Interest went to a page and a calendar that confirmed the session itself. No chasing, no phone calls.
A$388 in ad spend. 28 parents booked into one trial session, in a single day.
Why A$14 a booking is the wrong number to look at
A booking is not a customer. What matters is what a booking is worth once the child stays, and that is where this stops being close.
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Half of them sign up. Across our clients, about 1 in 2 who turn up to a trial become a paying player. That puts a new player at roughly A$28.
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A player is worth about A$960. Industry average of A$120 a month, staying about 8 months.
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Even at 1 in 4, it works. A player costs about A$55. Even at 1 in 8 it is about A$129, against A$960.
Conversion, monthly fee and length of stay are estimates from our own client data, not NXTPRO's books. The A$388 and the 28 bookings are measured.
From one launch to an ongoing engine
The numbers been great since we started. Been getting a lot of customers to step into the door and then the rest is with me.
Luccas, in his testimonial video.
A new program with an empty court
No roster to move across, a fixed date to fill, and word of mouth too slow to do it.
Booked out, and still running
28 parents booked in a day, and ads running continuously for NXTPRO ever since.
The futsal launch was the start. We have run NXTPRO's ads continuously since, and 420 parents have enquired through them to date.
