6 customers in 6 days. Then he doubled the business.

Jey Siva, Technical Soccer Coaching

Jey is a former semi-professional footballer and a full-time PE teacher who has run Technical Soccer Coaching for over a decade. With himself and two other coaches, he has built a genuinely great academy, the kind kids do not want to leave.

A great academy, half empty

Jey's academy had been as busy as 100 kids a week. But once word of mouth slowed, players aged out or moved on, and there was no tap to bring new ones in. Numbers slid to 50 kids, around half capacity, leaving him taking home roughly £1,000 a month after coaches and expenses.

• A slow bleed of players. Word of mouth dried up, with no system to replace the kids who aged out or moved away.

• Flyers that did nothing. Leaflets around local schools brought in next to no enquiries.

• Out-marketed by franchise academies. Bigger names with weaker coaching were winning on slick websites and marketing alone.

• No idea where to start. After years of strong numbers he had grown complacent, and digital marketing felt like a black box.

The frustrating part is the product was never the issue. Once a child tried a session, they stayed. The bottleneck was purely getting new families through the door.

Turning credibility into customers

Jey had the credibility, a semi-pro playing career and over a decade teaching PE, he just was not putting it in front of the right parents. We built ads around exactly that proof, then set up a system that automatically qualified each lead by the child's age and booked them straight into a trial session.

The product was never the problem. Once a kid tries a session, they stay. We just had to get them through the door.

6 days. 6 new customers.

We switched the ads on, and the results came almost immediately. This was week one, on 10 pounds a day spread across three ads.

• 38 leads in 6 days, at an average of just £1.73 per lead.

• 6 new paying customers from just £65 in total ad spend.

• Fully automated booking. Leads were qualified by the child's age and booked into trials without Jey lifting a finger.

• He just coached. All Jey did was run his sessions and call parents afterwards. Their kids loved it, so they signed up.

Then it kept coming

Week one was not a spike. The same ads and the same booking system kept filling his sessions, and the messages from Jey kept arriving.

• 12 kids signed in the first 2 weeks. "Mate, 12 kids signed for June. 2 weeks and 12 kids signed."

• 14 trials booked for a single night, which is when we capped the calendar at 15 trials per session so he could still coach them properly.

• 7 sign-ups out of 11 players who turned up in one week. His sessions sell themselves once a parent brings a child through the door.

Two months in, Jey left a comment on one of our videos summing it up himself.

Amazing work, doubled my business within two months. Thank you.

Jey Siva, publicly on Instagram

From half full to a bigger vision

Jey now has his sights set on 150 kids, running the academy at full capacity as a highly profitable business alongside his teaching career, with room to bring in more coaches as he grows.