Book Strategy Call Onside didn't start in a boardroom. It started on the pitch — and it exists for one reason: to grow soccer coaching businesses, and nothing else.
Magnus came up in the game as a semi-pro — moving through clubs, academies, and private coaching. He's sat in every seat the coaches we work with sit in today, and he knows exactly what running a coaching business actually feels like.
He launched FirstTouch, an Instagram page posting highlights of young Australian players. Before long, academies and coaches were paying to get in front of that audience. First lesson learned: attention is the asset.
At 18 he stepped inside Nardo, a Sydney teamwear brand rewriting the category. Its founder Beau — the man behind Geedup, Australia's biggest streetwear label — taught him marketing properly. And Nardo kept him surrounded by the clubs and academies he'd later serve.
He put both halves together — the game and the marketing — and started working for free with academy owners he knew. The results spoke for themselves. That's the moment Onside Consulting was born.
It started in Sydney. Then the US — where it worked even better. Then London. Then Canada. Today we work with coaches across the world.
Working with coaching businesses across four countries, we see patterns nobody else can — because nobody else has the view. Every client we take on makes the next one's results sharper.
Most coaches put in full-time hours while juggling another job — and earn less than part-time pay for it. Help a coach reach more players, and you fix both sides: better development for the player, a real living for the coach.
Let's build a system that brings you customers — so you can get back to coaching.
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