Our Story

Built By
Someone
Who Lived It

Onside didn't start in a boardroom. It started on the pitch - and it exists for one reason: to grow soccer coaching businesses, and nothing else.

The Origin
Most marketing agencies don't know what it's like to actually coach.

Magnus came up in the game as a semi-pro, moving through clubs, academies, and private coaching. He's sat in every seat the coaches we work with sit in today - and he knows exactly what running a coaching business actually feels like.

That experience changes everything. It means we understand the real problem: coaches are excellent at coaching but stretched thin on marketing and admin. They want more players without becoming marketers themselves.

So we built a system that handles it - paid traffic, automated booking, and a Player Pipeline that runs while you're on the pitch.

The Journey

How We Got Here

Every step built the one after it.

The player

It started on the pitch

Magnus came up in the game as a semi-pro, moving through clubs, academies, and private coaching. He's sat in every seat the coaches we work with sit in today, and he knows exactly what running a coaching business actually feels like.

FirstTouch

The first audience

He launched FirstTouch, an Instagram page posting highlights of young Australian players. Before long, academies and coaches were paying to get in front of that audience. First lesson learned: attention is the asset.

Nardo

Learning the craft

At 18 he stepped inside Nardo, a Sydney teamwear brand rewriting the category. Its founder Beau - the man behind Geedup, Australia's biggest streetwear label - taught him marketing properly. And Nardo kept him surrounded by the clubs and academies he'd later serve.

Onside

Onside was born

He put both halves together - the game and the marketing - and started working for free with academy owners he knew. The results spoke for themselves. That's the moment Onside Consulting was born.

Magnus Kaizik, founder of Onside Consulting, speaking into a microphone
Magnus Kaizik Founder, Onside Consulting
The Founder

Magnus Kaizik

Founder, Onside Consulting

Former semi-pro. Marketing operator. The reason Onside exists is simple: Magnus saw coaches pouring their lives into sessions while struggling to fill their programs - and he knew exactly how to fix it.

He's worked inside some of Australia's sharpest marketing operations. He's coached. He's built audiences from scratch. And he built Onside to put every one of those skills to work for the coaches who need them most.

Today Onside runs Player Pipeline systems for coaching businesses across four countries. Every new client makes the next result sharper - because nobody else has the view we have.

4+ Countries
90 Days Or We Refund
20+ Players Guaranteed
Global

From Sydney To The World

It started in Sydney. Then the US - where it worked even better. Then London. Then Canada. Today we work with coaches across the world.

Australia
United States
United Kingdom
Canada
The Edge

Working with coaching businesses across four countries, we see patterns nobody else can - because nobody else has the view. Every client we take on makes the next one's results sharper.

Our Vision
To let coaches make a living doing what they love.

Most coaches put in full-time hours while juggling another job - and earn less than part-time pay for it. Help a coach reach more players, and you fix both sides: better development for the player, a real living for the coach.

Next Step

Ready To Fill Your Program?

Let's build the system that brings you players - so you can get back to coaching.

Book Your Strategy Call