Onside did not start in a boardroom. It started on the pitch. It exists to grow soccer coaching businesses and nothing else.
Magnus came up in the game as a semi-pro. He moved through clubs, academies and private coaching. He has sat in every seat our coaches sit in today, so he knows what running a coaching business actually feels like.
That experience changes everything. Coaches are excellent at coaching. They are stretched thin on marketing and admin. They want more players without becoming marketers.
So we built a system that handles it. Paid traffic, automated booking and a Player Pipeline that runs while you are on the pitch.
Magnus came up in the game as a semi-pro. He moved through clubs, academies and private coaching. He has sat in every seat our coaches sit in today, so he knows what running a coaching business actually feels like.
He launched FirstTouch, an Instagram page posting highlights of young Australian players. Academies and coaches soon paid to get in front of that audience. First lesson learned: attention is the asset.
At 18 he stepped inside Nardo, a Sydney teamwear brand rewriting the category. Its founder Beau, the man behind Geedup, Australia's biggest streetwear label, taught him marketing properly. Nardo also kept him close to the clubs and academies he would later serve.
He put both halves together, the game and the marketing, and started working for free with academy owners he knew. The results spoke for themselves. That is the moment Onside Consulting was born.
Former semi-pro. Marketing operator. Magnus saw coaches pouring their lives into sessions while struggling to fill their programs, and he knew exactly how to fix it.
He has worked inside some of Australia's sharpest marketing operations. He has coached. He has built audiences from scratch. He built Onside to put every one of those skills to work for the coaches who need them most.
Today Onside runs Player Pipeline systems for coaching businesses across four countries. That is a view into the sport almost nobody else gets.
It started in Sydney. Then the US, where it worked even better. Then London. Then Canada. Today we work with coaches across the world.
Coaches in Australia, the United States, the United Kingdom and Canada
Working with coaching businesses across four countries, we see patterns nobody else can, because nobody else has the view.
Most coaches work full-time hours while juggling another job, and earn less than part-time pay for it. Help a coach reach more players and you fix both sides: better development for the player, a real living for the coach.
One call. We look at your numbers and show you what we would do.
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