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FAQs

Your Questions
Answered

Everything you need to know about who we are, what we do, and how it all works. Still unsure? Book a call and we'll walk you through it.

01 / What We Do

Delivery

No. We plug into the systems you already use — your payment methods, CRM, social media accounts — so there's nothing new for you to learn.
We run paid ads on Facebook and Instagram targeting the parents of soccer players in your local area. The ads are photos and videos that we edit for you.
3B+
people on Facebook
2B+
people on Instagram
Local
we target parents in your exact area
As many as it takes to get the best results — we test a few at a time. As we increase your ad spend, we increase the budget behind the ads that are working.
After clicking your ad, the parent fills out a form and our system texts them immediately to confirm their details. A quick back-and-forth then books their child into a trial session — as long as the child's age and skill level fit your training.
391%
more leads book when contacted in the first minute
78%
of parents go with whoever replies first
Seconds
your reply time, vs the 47-hour average business
Industry research: Velocify; MIT Lead Response Study.
02 / What To Expect

Expectations

The only thing you do regularly is chat to parents after sessions to sell them on your training. We handle everything else. The first couple of weeks are a bit more hands-on so we can set up your ad account properly and make sure everything's running smoothly.
Your only job: sell parents after sessions
First couple of weeks: light setup
Everything else handled for you
The minimum is $10 a day — enough for 2–3 leads daily, which you should be on track for within 24 hours of going live. The goal is to increase spend over time: if you're putting $30 into the machine to get a customer worth $200, why not spend more to get them faster?
$10/day
minimum to start
2–3 leads
a day, within 24 hours of going live
Scale up
the goal is to spend more as it works
You get 24/7 WhatsApp access to Magnus, and our team reviews your numbers daily to keep the system running smoothly. We also send regular updates so you're always on top of it.
24/7 WhatsApp access to Magnus
Your numbers reviewed daily
Regular progress reports
This isn't a generic one-size-fits-all service. Pricing ranges from $300 to $10,000 depending on your business's size, your problems, and how long you work with us. That's why we get on a call first — to diagnose the problems and design a solution that actually fits you.
$300–$10k
tailored to your size & problems
$750–$1.5k
what most clients invest per month
1 call
to diagnose and design your solution
You'll get an onboarding form so we can build ads the way you want your business advertised. We then set up the system that texts parents and books trials based on your age groups and skill levels. Next, an onboarding call to set up your ad account — and finally we create your ads, finish setup on our end, and aim to get you live within the week.
1. Onboarding form
2. We build your system
3. Setup call
4. Live within a week
Beyond the 3-month setup, we can keep growing the business. If you can't handle more players, we have a service that helps you build systems, hire coaches, retain players, and grow without more customers. Or you might be happy at full capacity and not need us anymore!
Keep scaling new players
Build systems & hire coaches
Or stay happily at capacity
We only work with one client in a 30km (18-mile) radius for our marketing services. So you can be confident you've got territorial exclusivity, and your results won't be affected by local competition.
1 client per 30km / 18mi radius
Full territorial exclusivity
No local competition for leads
03 / Will This Work?

Performance

Word of mouth is great — but to grow, you need to know when your next customer is coming. With word of mouth you're relying on others to grow your business. So if you hit a dry month where nobody refers and a few people leave, suddenly your business is shrinking and you don't know what to do.
If you can't handle more players but you still want to grow, we have a higher-level service that helps you: (1) make more profit per customer, (2) hire coaches, and (3) build systems so you can add players without adding admin.
If you're reading this, they're probably not doing as well as you'd like! Seriously though — our service is even more effective when someone's already marketing. In local areas you need more ads in rotation since the same people keep seeing the same ones, and our conversion system means the leads they're already getting close at a higher rate.
We only work with soccer coaching businesses, so we know exactly what does and doesn't work — we see the data from our clients before anyone else. We've worked with academies specialising in goalkeeper training, elite training, and coaches who live outside major cities.
We're yet to have a client NOT get leads within 24 hours — parents expressing interest in your training. The only delay before you collect money is the gap between a parent booking a trial and showing up to it (usually a few days).
24 hrs
to your first leads — every client, no exceptions
A few days
from a booked trial to cash in hand
If you don't make an extra $5,000 in new monthly revenue within 90 days, we send all your money back. That's at least an extra $60,000 a year in new revenue unlocked. We can guarantee this because we typically add our clients an extra $10,000 — so a $5,000 money-back guarantee is one we're confident in.
$5,000
new monthly revenue — or your money back
$60,000+
in new revenue unlocked per year
$10,000
what we typically add for clients
We have an internal process with a solution to every problem that could come up as we grow a client. Once we deploy a solution and the numbers are healthy, we double down on what's working until the next problem appears — then the cycle repeats.
04 / Who We Are

Company

We're a consulting agency that helps soccer coaching businesses — clubs, academies, and private coaches — make more money.
Soccer coaching businesses only
Clubs · Academies · Coaches
Built to be the best at one thing
Head to onside.consulting/about to learn the full story.
Beyond the results we've delivered for soccer coaching businesses worldwide, every agreement is put in a written contract so we're both protected — especially around the guarantee. We're a registered Australian company (Onside Consulting Pty Ltd), and international law applies whether a client is local or across the world. On top of that, Magnus (the founder) is openly active on social media — so yes, he's a real person, not AI!
Every agreement in a written contract
Registered AU company (Pty Ltd)
Real founder: @magnus.kaizik
Check out the public case studies at onside.consulting/case-studies. There are more client mentions in Magnus's Instagram highlights and on our homepage — and on our call we'll walk through case studies we don't publish publicly.
Public case studies More in IG highlights
Private case studies on our call
You know the saying: "jack of all trades, master of none." We could've expanded into other sports like basketball coaching — but we chose to be the best in the world at one specific thing.
Master of one, not jack of all
Best in the world at one thing

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