Money in, players out, over and over
We built Matias a lot of different ads: Instagram stories, Facebook video, statics. Then we read the numbers daily and pushed the budget into the winners. Click-through rate and cost per customer told us what parents actually responded to, so nothing was left to guessing.
Every ad sent parents to one page with a simple registration form on it. They picked a program, summer camps or the full DPL season, and paid on the spot. Around $150 per family on that first purchase, with plenty at $300 and $400.
50 days: $4,300 or more collected and 28 new players in the door. Day one of running ads, two parents registered off $15 in ad spend.
The cash up front is the small half of it. Those 28 players stay. At a conservative $300 lifetime value that is $8,600 in revenue, and Matias's players stay far longer than that.
