Run more than 1 ad
One video ad won’t reach every soccer parent in your area.
Each ad speaks to a different need:
A video from training can show development-focused parents.
A parent testimonial can show another family’s experience.
An image ad about confidence or starting on the bench can reach a worried parent.
An offer ad can reach parents who want the practical details of your sessions.
One strong video might connect with only a small part of your local market. It won’t connect with every parent whose child needs your training.
So run a mix of ads. Don’t spend hours filming one video and hope it carries the whole campaign.
Start with 3 types this week:
- A video showing your coaching.
- An image ad speaking to a parent’s problem.
- An offer ad explaining what your program includes.
Each ad gives you another way to reach parents nearby.
Magnus
P.S. I covered the full story here: watch the reel
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