The Onside Newsletter

Run more than 1 ad

Run more than 1 ad

One video ad won’t reach every soccer parent in your area.

Each ad speaks to a different need:

A video from training can show development-focused parents.

A parent testimonial can show another family’s experience.

An image ad about confidence or starting on the bench can reach a worried parent.

An offer ad can reach parents who want the practical details of your sessions.

One strong video might connect with only a small part of your local market. It won’t connect with every parent whose child needs your training.

So run a mix of ads. Don’t spend hours filming one video and hope it carries the whole campaign.

Start with 3 types this week:

  1. A video showing your coaching.
  2. An image ad speaking to a parent’s problem.
  3. An offer ad explaining what your program includes.

Each ad gives you another way to reach parents nearby.

Magnus

P.S. I covered the full story here: watch the reel

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Magnus Kaizik is the founder of Onside Consulting, a marketing agency that fills soccer coaching businesses (private coaches, academies, clubs and soccer schools) with new players.

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Book a call. We will look at your program and tell you straight if we can fill it.

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