Same revenue, 20 fewer customers

Most coaches think raising the price means losing money.

Some customers will leave. That’s a good thing.

Let me show you why.

Start here. 100 customers paying $60 a week. That’s $6,000 a week in revenue.

Now raise the price to $75 a week. Say 20% leave overnight.

You’re left with 80 customers paying $75 a week. That’s still $6,000 a week.

Same revenue. 20 fewer customers to coach.

Your expenses go down too. You don’t need as many coaches on the grass.

Same money in, less work out.

That’s why you should always raise your price.

Magnus

P.S. I covered the full story here: watch the reel