The $20 a day Facebook ads setup

I just built a full Facebook ads setup on my screen, click by click, for a soccer academy.

It’s smaller than you’d think. Here’s the whole thing:

1. One business portfolio. That’s the master account that holds your Facebook Page, your Instagram and your ad account.
2. One campaign, goal set to leads, about $20 a day.
3. One ad set and a few simple ads. A picture or video with the offer on it, like “free session, ages 6 to 10”.
4. An instant form. That’s a form that opens inside Facebook and Instagram, so no website needed. Ask two things: how old is your child, and what’s their name.

That’s the setup.

But the part that decides if it works isn’t in Facebook at all.

Text every parent back inside 5 minutes. If you can’t call straight away, set a text to go out the second they fill in the form.

Then leave it running for about 2 weeks at $20 a day before you judge which ads are working.

If you’ve tried ads before and the parents went quiet, check how fast you got back to them.

Magnus

P.S. I covered the full setup here: watch the video